Privacy Policy

1. Purpose of This Privacy Policy

Infinity Personal Training Ltd respects your privacy and is committed to protecting your personal data.

This privacy policy explains how we collect, use, store and protect your personal data when you:

  • Visit our websites

  • Sign up for services or programmes

  • Complete forms, assessments or questionnaires

  • Contact us directly

  • Participate in training sessions or coaching programmes

It also explains your privacy rights and how the law protects you.

This policy applies to the following websites:

This website and our services are not intended for individuals under the age of 18, and we do not knowingly collect data relating to children.

2. Important Information and Who We Are

Data Controller

Infinity Personal Training Ltd is the data controller responsible for your personal data.

Company name:
Infinity Personal Training Ltd

Company number:
15433653

Registered address:
Unit 1a Mandale Retail Park
Stockton-on-Tees
TS18 2LX
United Kingdom

Telephone:
01642 988104

Email:
[email protected]

Data Protection Contact

Our Data Protection Contact is:

Elizabeth Heseltine
Email: [email protected]

If you have any questions about this privacy policy or your personal data, please contact us using the details above.

Complaints

You have the right to make a complaint at any time to the UK supervisory authority:

Information Commissioner's Office (ICO)
https://www.ico.org.uk

ICO Registration Number:

We would, however, appreciate the opportunity to deal with your concerns before you approach the ICO.

3. The Personal Data We Collect

Personal data means any information capable of identifying an individual.

We may collect, use, store and transfer the following types of personal data.

Identity Data

Includes:

  • First name

  • Last name

  • Date of birth

  • Gender (where relevant)

Contact Data

Includes:

  • Email address

  • Phone number

  • Home address

Health and Special Category Data

As part of our coaching services, we may collect health-related information, which is classified as special category data under UK GDPR.

This may include:

  • Medical history

  • Injuries or pain conditions

  • Health questionnaires

  • Lifestyle questionnaires

  • Health MOT assessments

  • Mobility assessments

  • Training limitations

  • Medications where relevant to exercise safety

This information is collected only where necessary to provide safe coaching and training services.

Coaching and Programme Data

We may collect data relating to your progress, including:

  • Personal goals

  • Training performance

  • Exercise assessments

  • Progress tracking

  • Coaching notes

Emergency Contact Data

We may collect:

  • Emergency contact name

  • Emergency contact phone number

This is used only in the event of an emergency during training sessions.

Transaction Data

Includes:

  • Payment records

  • Services purchased

  • Membership status

Payments are processed through third-party payment processors. Infinity Personal Training Ltd does not store your card details.

Technical Data

When you visit our websites, we may automatically collect:

  • IP address

  • Browser type and version

  • Device information

  • Operating system

  • Website usage data

  • Referral source

  • Pages viewed

Usage Data

Includes information about how you use our:

  • website

  • services

  • programmes

Marketing and Communications Data

Includes:

  • your marketing preferences

  • your responses to surveys or feedback forms

4. How We Collect Your Data

We collect data through the following methods.

Direct interactions

You may provide data when you:

  • Book a consultation or Health MOT

  • Join a programme or membership

  • Complete health questionnaires

  • Contact us via phone, email or website forms

  • Participate in assessments

  • Subscribe to marketing communications

Automated technologies

When you visit our website, we may collect technical data through:

  • cookies

  • tracking technologies

  • analytics tools

Third parties

We may receive data from third-party services including:

  • payment processors

  • CRM systems

  • analytics providers

  • marketing platforms

5. How We Use Your Personal Data

We only process your personal data where we have a lawful basis under UK GDPR.

These include:

  • Performance of a contract

  • Legitimate interests

  • Legal obligations

  • Consent

We use your personal data to:

Provide services

  • register you as a client

  • deliver coaching and training programmes

  • manage your membership

Lawful basis: contract

Health and safety

  • assess exercise suitability

  • manage injuries or medical considerations

  • ensure safe participation in training

Lawful basis: explicit consent for health data

Manage payments

  • process payments

  • manage fees

  • collect outstanding payments

Lawful basis: contract and legitimate interests

Customer communication

  • notify you of session changes

  • provide programme updates

  • send important service information

Lawful basis: contract

Marketing

We may send information about:

  • services

  • promotions

  • events

  • educational content

You will only receive marketing communications if:

  • you have opted in, or

  • you are an existing customer and have not opted out.

You can unsubscribe at any time.

Business improvement

We analyse data to:

  • improve services

  • understand customer behaviour

  • develop new programmes

Lawful basis: legitimate interests

6. Marketing Communications

You may receive marketing communications from us if you:

  • sign up for a lead magnet

  • complete a quiz or assessment

  • request information

  • purchase services

You may unsubscribe at any time by:

  • clicking the unsubscribe link in emails

  • contacting us directly

7. Cookies

Our websites use cookies and similar technologies.

Cookies help us:

  • understand website usage

  • improve user experience

  • deliver relevant marketing

You can set your browser to refuse some or all cookies. However, some website features may not function correctly if cookies are disabled.

8. Sharing Your Personal Data

We may share your personal data with trusted service providers who help us operate our business.

These include:

Payment providers

  • Stripe

  • TeamUp

Technology providers

  • GoHighLevel (CRM and marketing)

  • Google Workspace

  • ScoreApp or Typeform

  • Skool

  • Social media platforms (Meta, Instagram)

Analytics providers

  • Google Analytics

  • Meta advertising tools

All third-party processors are required to:

  • protect your data

  • process data only under our instructions

  • comply with data protection law

We do not sell your personal data.

9. International Transfers

Some of our service providers store data outside the United Kingdom.

Where this occurs, we ensure appropriate safeguards are in place, including:

  • Standard Contractual Clauses

  • Adequacy decisions

  • GDPR-compliant data protection frameworks

10. Data Security

We implement appropriate security measures to protect your personal data from:

  • unauthorised access

  • accidental loss

  • misuse

  • disclosure

Access to personal data is limited to authorised staff who require it to perform their duties.

11. Data Retention

We retain personal data only as long as necessary for the purposes it was collected.

Typical retention periods include:

Client records: up to 7 years
Financial records: 7 years for HMRC compliance
Marketing leads: until you unsubscribe or request deletion

When data is no longer required, it is securely deleted or anonymised.

12. Your Legal Rights

Under UK GDPR you have the right to:

  • Request access to your personal data

  • Request correction of inaccurate data

  • Request erasure of your personal data

  • Request restriction of processing

  • Request transfer of your data

  • Object to processing

  • Withdraw consent at any time

To exercise any of these rights, contact:

[email protected]

13. Photographs and Video

Infinity Personal Training Ltd may take photos or videos during training sessions.

These may be used for:

  • social media

  • marketing materials

  • testimonials

  • community content

Consent for photography and video is referenced within our membership terms and conditions. You may request that images or videos of you are not used for marketing purposes by contacting us.

14. Third-Party Links

Our website may contain links to third-party websites.

We are not responsible for the privacy practices of those websites and encourage you to read their privacy policies.

15. Changes to This Policy

We may update this privacy policy from time to time.

Any changes will be published on our website.

We recommend reviewing this page periodically.

16. Contact Us

If you have any questions about this policy or your personal data, please contact us:

Infinity Personal Training Ltd
Unit 1a Mandale Retail Park
Stockton-on-Tees
TS18 2LX

Phone: 01642 988104
Email: [email protected]

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